Large photographic panels made up of 3,200 peel-off stickers have been installed at the CUPNOODLES MUSEUM and The Momofuku Ando Instant Ramen Museum. Museum visitors who make a donation of ¥100 can peel off a sticker. As the stickers are removed, the photographs on the panels gradually change from scenes of pitiful hungry children to scenes of smiling children enjoying school lunches, visually communicating the beneficial impact of the ¥100 donations in combating hunger.
Child hunger and malnutrition, affects one in four children worldwide. The NISSIN FOODS Group donated ¥100,000 (approx. $900) to the United Nations World Food Programme (WFP) each week that the average daily steps per participant exceeded 9,000. The project ran 21 weeks until the combined distance walked by participants equaled the distance from the Earth to the Moon (384,400 km).
Kenyan athletes of NISSIN FOODS Group Track and Field Team together with Japanese athletes visited elementary schools in the area devastated by the Great East Japan Earthquake. This project provided good opportunities for children to gain further understanding of different cultures, and to learn proper running form, which is the basis for all kind of sports.
The thirteenth Hyakufukushi Project is a voluntary project for employees of the NISSIN FOODS Group. Participants are dieting during the six-month project term, and for each kilogram of weight they lose the Group will donate ¥5,000 to a United Nations World Food Programme (WFP) school meals project.
Employees learned to protect themselves and save the lives of others in an emergency: mental attitude for an emergency, crisis management, how to provide food assistance using Kitchen Cars (with on-board water heaters for instant noodles), and simulated experience of life at an evacuation center.
At project start, about 210,000 evacuees from the Great East Japan Earthquake lived in temporary housing or with relatives. The NISSIN FOODS Group Track and Field Team, visited schools teaching workouts and running races with the children, providing fun, active learning opportunities.
Fathers and children collaborated to create original recipes using instant noodles. "Ikumen" ("nurturing with noodles") is a term we created for fathers building a deeper bond with their children by preparing food together, specifically instant noodles.
Since the Great East Japan Earthquake, the Japanese have become sensitized about supply disruptions following major natural disasters, so we invented canned versions of Chicken Ramen and Cup Noodles that can be stored for three years, and donated 50,000 units to three cities that are especially vulnerable to future earthquakes.
The children of Iwate, Miyagi and Fukushima prefectures, areas devastated by the Great East Japan Earthquake, were invited to CUPNOODLES MUSEUM. They had fun while learning about Momofuku Ando's spirit of never giving up and the importance of inventions and discoveries.
We conducted nutrition and cooking classes for children. We offered children experiences in cooking that raised their interest in the tastiness, enjoyment, and goodness of food they made themselves. Their experiences fostered gratitude for good food and a keener knowledge of nutrition.
Children are nurtured to acquire proper running and eating habits. The athletes of NISSIN FOODS Group Track and Field Team visit elementary schools to explain to the children the importance of nutrition and sports.
We support our employees' voluntary efforts to contribute to society. By providing part of the financing for these activities, we make it possible for our employees and their families to make serious efforts in volunteer activities.
Given that hot water is essential to cook instant noodles, this project advocates methods of reducing CO2 emissions produced when boiling water. Through our website and other channels, we point out how easy steps can be taken to cut the CO2 emissions.
The NISSIN FOODS Group employees 50 years or older are encouraged to qualify as instructors of activities that enable people to enjoy nature. The goal is that once they retire, they will not be idle, but contribute to society in many ways.