Sports Participation Promotion

Based on founder Momofuku Ando's principle that "Eating and sports are the two axles of health," the NISSIN FOODS Group is involved in a wide range of endeavors to support sports activities.

The NISSIN FOODS Group Track and Field Team is well-known in Japan, as past winners of the widely followed All Japan Corporate Team Ekiden (road relay) Championship and regular competitors in individual races in Japan and overseas. Five past and current members of this team have competed in international Olympic events. Long-distance running is widely followed by all generations in Japan, so it is an ideal platform for promoting healthy lifestyles.

One of the NISSIN FOODS Group's earliest social contribution activities was the 1985 origination and sponsorship youth athletics via an annual youth track and field competition held every summer and a long-distance relay race held every winter. Today, these events motivate children from across the nation to compete, and broaden the base of athletes in Japan.

In addition to the above activities, the NISSIN FOODS Group supports the Japanese Olympic team and sponsors professional athletes such as rising professional tennis player, Kei Nishikori. We want to support athletes anywhere who are motivated to challenge the world.