NISSIN FOODS GROUP

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Brands

We reach and retain swelling numbers of newly affluent consumers around the world using strong brands supported by products that are original, tasty, safe and highly convenient.

JAPAN

In Japan, three generations have grown up with our brands. To maintain superior brand value in our home country, we are consistently testing and improving our products with new ingredients, new flavors and packaging innovations, making each encounter with our products a fresh and exciting experience with a familiar friend.

Chicken Ramen

Chicken Ramen

In 1958, NISSIN FOODS founder Momofuku Ando invented the world's first instant noodles: Chicken Ramen. Half a century later, its still one of Japan's most revered brands.

CUP NOODLE

CUP NOODLE

Cup Noodle, launched in 1971, is Japan's No.1 brand of cup-type instant noodles. Today it is a worldwide hit in 80 countries and regions.

Instant
Noodles

Chilled
Foods

Frozen
Foods

Confectionery

Drinks

AMERICAS

In 1972 we introduced Top Ramen to the United States. It was our first experience with overseas markets and varying taste preferences. We learned that instant noodles have wide appeal, but people like them even better in flavors and forms that complement their expectations and lifestyles.

CUP NOODLES HOME STYLE

CUP NOODLES HOME STYLE

[United States of America]

The megahit CUP NOODLES HOME STYLE, filled with our short CHOP noodles, is our response to customer requests for instant noodles that could be eaten with a spoon. Now you can savor more of the tasty soup in each mouthful.

Cup Noodles

Cup Noodles

[Mexico]

Here, people pour salsa and squeeze some lime over their instant noodles, so a product line that comes with a pack of hot sauce has been well received.

U.S.A.

Mexico

Brazil

Colombia

CHINA

We first met Chinese consumers through export sales of our Japanese Demae Iccho to Hong Kong in the 1960s. We became attuned to local taste preferences, and now produce numerous brands with unique flavors for China. Today, our Cup Noodles products are rising in popularity all the way to the heart of China.

Demae Iccho

Demae Iccho

[Hong Kong]

Demae Iccho is a powerful brand with market share of approximately 60% in Hong Kong, where it is now produced in original Japanese style and a multitude of flavors created specially for local palates.

Hé wèi dào (Cup Noodles)

Hé wèi dào (Cup Noodles)

[China]

These microwavable noodles are popular for their urban image among the young people know as the bā líng hòu and jiǔ líng hòu (children of the '80s and '90s). Seafood is the most popular flavor.

China

Hong
Kong

ASIA

Across Asia, each country and region has long-developed and quite diverse preferences for noodle styles and flavors. We are able to apply the NISSIN FOODS Group advanced noodle technology to produce superior products that closely adhere to the regional ideas of a tasty, healthy, nutritious and satisfying meal of noodles.

365 Noodles

365 Noodles

[Vietnam]

Vietnamese value food safety, health and noodles that are firm and not too soft. For 365 Noodles, we applied our world-leading noodle technologies in a first for Vietnam's instant noodles: the texture of fresh pasta in a clear soup with genuine flavor.

Cup Noodles

Cup Noodles

[Thailand]

The Thai version of Cup Noodles has longer noodles that Thais find more satisfying. It targets young people, and it sells well in student areas. The most popular flavor is TomYum Kung, whose appeal comes from a perfect balance of herbs.

Singapore

India

Thailand

Vietnam

Indonesia

Philippines

EMEA

In Europe, Japanese cuisine, including our instant noodles, is increasing popular, especially in Germany and the U.K., but in the Middle East and Africa, we are virtually introducing not only our products, but the whole concept of our products—with the effect that, to many here, the name "NISSIN" means "instant noodles."

Soba

Soba

[Europe]

The 4-year-old Soba brand of bag-type noodles and cup-type noodles in two sauce flavors: Classic, the same flavor as Nissin Yakisoba in Japan, and spicy Chili, gained notice with distinctive package design and the trendiness of Japanese cuisine.

NISSIN Noodles

NISSIN Noodles

[Kenya]

NISSIN Noodles are made from "whole wheat flour" and an African grain, "Sorghum", that have high health values. We have 4 flavors designed for the Kenyan’s acquired tastes. The package features a typical Kenyan family with bright colors, as we wanted consumers to be able to enjoy the product with their families. This soup-less type product is intended for stove top cooking.

Europe

Turkey

Kenya

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