2023.07.21

NISSIN FOODS (U.S.A.) CO., INC. Introduces Team CUP NOODLES!

In July 2023, NISSIN FOODS (U.S.A.) CO., INC. announces Team CUP NOODLES, the official ambassador team for its iconic brand, CUP NOODLES. This new team consists of three leading professional athletes who embody the values the CUP NOODLES brand represents— snowboarder Dashawn Jordan, surfer Kanoa Igarashi, and snowboarder Lucas Foster.

This team’s mission is to unite noodle lovers with action sports fans by sharing inspirational stories and experiences that showcase the solidarity and comradeship of the respective sport fan communities. Team CUP NOODLES will interact with their fans not only through social media but also on-site fan activations and exclusive events.

Competing at the highest level in skateboarding, and a former USA Skateboarding national team member, Dashawn Jordan is currently carving out his pathway to the Paris Olympics in 2024. Dashawn has partnered with some of the largest brands in the market, and in every case he makes authenticity a priority. A Nike athlete, a music artist, a cultural tastemaker, and a business owner; Dashawn is consistent in his work ethic, his drive, and as a role model, and he would make a fine addition to this campaign.

Kanoa grew up watching his dad surf every day in Huntington Beach, California. At the age of 3, he was done watching and jumped in the water himself. He was an instant talent and quickly commanded the attention of the surfing community. From 2008 to 2009, at 11 years old, Kanoa gained NSSA fame by claiming a stunning 30 contest wins to set a new record for the most victories in a single season. At 14 years old, Kanoa became the youngest NSSA competitor to ever win an Under-18 Title.

While some riders may take a decade to reach their goals in the competitive field of snowboarding, Lucas Foster has gone from a rookie competing in his first pro event in 2018 to a Team USA Olympian 3 seasons later. Coming from Telluride, Colorado where there’s not a halfpipe in sight, Lucas grew up snowboarding on all aspects of terrain giving him a unique style, mindset and approach to bring into the halfpipe. Lacking resources in Telluride, Lucas built his career off of consistent refinement and self-development physically and mentally. This has shown Lucas how much is possible if you step out of “the box” and take steps forward daily in areas where most athletes don’t think of. Lucas has the intentions of being a trailblazer in action sports, being an athlete that can lead the competitive scene while still being rooted in the rawness and culture of snowboarding. At the end of the day, it’s all about leaving a legacy that makes snowboarding more fun, accessible, free, and welcoming.

Be sure to check out the latest news on Team CUP NOODLES by visiting NISSIN FOODS (U.S.A.) CO., INC.’s website!