CEO Message
Our Changeless Origin, “Peace Will Come to the World
When There Is Enough Food (Shoku-soku Se-hei)”
Completing a Transformation in an Era of Structural Change
Koki Ando
President & Representative Director, CEO
NISSIN FOODS HOLDINGS CO., LTD.
Our Changeless Origin: Shoku-soku Se-hei
Peace will come when there is enough food (Shoku-soku Se-hei). This is one of the basic tenets embodying the unwavering founding spirit of the NISSIN FOODS Group. Since our founding, we have continually asked ourselves what we can do to serve people through food.
What we provide is not merely food to satisfy hunger. What we provide moves people’s hearts and delivers surprise and happiness. We have poured this conviction into each and every one of our business activities.
Our stance of contributing to society through food will remain unchanged going forward. And that stance is firm and unwavering at the very core of my management decisions.
Two Guiding Themes: Planetary Health and Human Well-Being
The environment surrounding food is changing dramatically. Climate change, biodiversity, the destabilization of supply chains, nutritional challenges, and increasingly diverse consumer needs—the issues that food manufacturers must confront are broad and wide-ranging. Amid all these changes, our Group is taking on two global themes: “Planetary Health” and “Human Well-Being.”
Our reasons for pursuing these two themes are clear. The first is that our Group has the capabilities to provide solutions for these global themes. As a leading company that has driven the world’s instant noodle market, we have created new food options and delivered them to consumers around the globe. Supporting this market presence are our strengths in innovation, marketing, and branding. By leveraging these strengths, we can implement our efforts to reduce environmental impact and address nutritional challenges in the form of products and services, and deliver them widely to society.
The second reason is our mission—a sense of what we must accomplish. From upstream to downstream, the impact of our Group’s activities on the environment and society is by no means small. That impact is precisely why we bear a responsibility to reduce environmental impact and respond to nutritional challenges at an industry-leading level. When we take a single step forward, the impact does not stay within our own company but ripples outward, driving behavioral change among suppliers, distributors, and consumers.
“Planetary Health” refers to our efforts toward coexistence with the global environment. For a food manufacturer, climate change and the loss of biodiversity are not merely social issues but also management issues that bear directly on raw material procurement and stable supply. In 2020, our Group launched “EARTH FOOD CHALLENGE 2030,” a company-wide environmental strategy initiative, and we have steadily advanced it year after year, centered on efforts such as CO2 reduction and sustainable procurement. In addition, toward reducing environmental impact and building sustainable food systems, we are advancing research and development in plant-based foods and alternative proteins, thereby creating new options for passing a rich food culture on to the next generation. This is not merely the proposal of substitutes, but the creation of a new food culture suited to the society of the future.
“Human Well-Being” refers to our efforts to enhance people’s sense of happiness. While diets have grown richer, particularly in developed countries, the challenges of overeating, unbalanced diets, and the coexistence of overnutrition and undernutrition exist side by side. Our Group confronts these health- and nutrition-related social issues head-on, and we are advancing “Optimized Nutri-Dense Meals” as a business. Utilizing the processing technologies we have cultivated through instant noodles, we pursue a balance of nutrition and great taste. This embodies “Eat wisely for beauty and health (Bi-ken Ken-shoku),” another of our founder’s spirits.
We have no intention of treating these efforts to address social issues merely as “doing good because it is the right thing to do.” Creating social value cultivates trust in our company and our brands, and this in turn leads to economic value over the medium to long term. I am truly determined to achieve both aims in full.
Leveraging Our Resilient Strengths in an Era of Structural Change
The current global business environment is in a period of significant upheaval, even by historical standards. The rise of geopolitical risks, the fragmentation of supply chains, shifts in inflation and interest rates, the polarization of consumption, and intensifying competition in the food market are all elements shaking the very assumptions of corporate management. There is no guarantee anywhere that the successes we enjoyed until yesterday will still hold true tomorrow.
I regard this environment not as a temporary headwind, but as structural change. What matters here is not to repeat short-term fixes, but to discern change and steadily build up the measures needed for sustainable growth. The foundational support is our Group’s resilient business structure: a business domain centered on instant noodles, brands we have built and strengthened in regions around the world, and a diversified portfolio across regions and businesses. By leveraging this structure to the fullest, we will confront the management challenges we must address.
A Year That Brought Challenges Into Focus: Rebuilding Our Global Growth Strategy
FY 3/2026 was a challenging year for the Group financially, affected by the normalization of demand following the earlier surge in instant noodle demand in the U.S. business, changes in consumer behavior, and company-wide cost increases. Of these challenges, the U.S. business is the issue I take most seriously. As preferences grow for lower prices and competition intensifies for premium products, our response was not sufficient.
At the same time, the emergence of these challenges has clarified what we must work on to return to growth. At the core will be the rebuilding of our global growth strategy and the strengthening of the management foundation that supports this strategy. After a fundamental review of our brand strategy in the overseas business, we approach FY 3/2027 as a starting point for renewed growth, and our aim is to return to a profit growth trajectory in the mid-single digits. In Japan, too, a structural shift from deflation to inflation is progressing, giving rise to various cost-increase pressures. Even under such conditions, we intend to absorb cost increases through appropriate price revisions and maintain sustainable operations.
By further raising brand value through the various measures we have implemented to date, we will create value that keeps consumers choosing us. We will tackle the challenges head-on and see the transformation through to the end.
We see the U.S. market not merely as a large market, but as a strategic market capable of driving our global growth. In our product strategy, we put forward a value proposition that lets consumers enjoy the quality of Japan’s ramen restaurants easily and affordably at home, and, under the concept of BOLD TASTES of TOKYO, we are pursuing full-scale entry into the Japanese ramen category. Whereas instant noodles have until now been consumed as a snack, we will move beyond that framework and evolve instant noodles into something chosen as a complete meal. On the organizational side, we will make the fullest use of our Regional Headquarters of Americas to increase the speed of on-the-ground decision-making. We will transform ourselves into an agile structure that tries new ideas and corrects course immediately whenever something isn’t working out.
Realizing global growth also makes strengthening our supply structure indispensable. In Japan, we are advancing the renovation of plant facilities to further improve quality and productivity and to reinforce our stable supply structure. Overseas, we are advancing investments that anticipate future demand growth, including the launch of new production sites in the U.S., Brazil, Mexico, and elsewhere.
At the same time, we are refining our business portfolio anew. While the domestic instant noodle business continues to sharpen competitiveness as the core source of cash generation, we are nurturing the non-instant-noodle domain and new businesses as the next growth engines. There, the key will be to roll out laterally the winning pattern we have cultivated, namely innovative products × bold communication. As needed, we will also draw on M&A and alliances as options, while capturing growth opportunities at home and abroad. It is also important to build a growth model with reproducibility across the Group, while clarifying synergies with our existing businesses.
We are also undertaking reform of the cost structure across the Group. We are making our cost structure visible on a global basis and advancing optimization across the whole company. By identifying areas with room for improvement and rebuilding a lean operating structure, we will lift our profit level and strengthen the cash-generating capability that makes our next growth investments possible.
Sustainable Growth of Core Operating Profit of Existing Businesses
To Our Stakeholders

As the pioneer that created the world’s first instant noodles and the world’s first cup noodle, we have always invented the Next Big Thing. What is called for now is not to compete on price alone, but to keep providing value that exceeds the expectations of our consumers. We will integrate the many facets of value that food holds—taste, convenience, peace of mind, and also the environment and nutrition—and elevate these values into products and services that help solve social issues.
Since our founding, we have grown with creativity as our driving force. What is needed now is to return to our origins while facing reality head-on without fear of change and continuing to take on challenges. By contributing to society through food and helping to build a sustainable society, we will achieve the enhancement of our corporate value over the long term. We ask for your continued support.
VALUE REPORT 2026
Introduction [693KB]
- Group Philosophy
- Social Value Creation History
- NISSIN Today
01NISSIN Value Creation [4.89MB]
- CEO Message
- Value Creation Process
- Six Capitals of NISSIN
- Our Material Issues
- COO Message
- CHRO Message
- NISSIN Core Strengths
- ❶Branding and Marketing
- ❷Innovation
02NISSIN Growth Strategy [10.4MB]
- CSO Message
- CFO Message
- Feature: Outside Directors Small Meeting—Dialogue with Investors
- Mid- to Long-Term Growth Strategy 2030
- Growth Strategy 1 Strengthen Cash Generation Capabilities of Existing Businesses
- Domestic Instant Noodles Business
- Domestic Non-Instant Noodles Business
- Overseas Business
- North and Central America: United States
- South America: Brazil
- China (Incl. H.K)
- Asia/EMEA
- Messages from the RHQ Leaders
- Growth Strategy 2 EARTH FOOD CHALLENGE 2030
- Challenge to Climate Change
- Challenge to Effectively Use Resources
- Disclosures Based on TCFD and TNFD Recommendations
- Growth Strategy 3 Pursue New Businesses
- Potential of the KANZEN MEAL Brand
- Latest Topics
- Fundamental Research for Optimized Nutri-Dense Meals
03NISSIN Management Foundation [1.08MB]
- Human Capital Strategy Enhancement
- Health and Productivity Management and Human Rights Initiatives
- Corporate Governance
- Board of Directors and Audit & Supervisory Board Members
Data [491KB]
- Financial Summary
- Non-Financial Summary / Major External Evaluations
- Global Instant Noodle Market Data
- Company and Stock Information