Relationship with Customers


The NISSIN FOODS Group treats customer feedback with importance. We conduct regular dialogues with our customers and use the opinions and requests gathered through these dialogues to help improve our business activities and products.

Voluntary Declaration of Consumer Orientation


Feedback from customers received by six NISSIN FOODS Group companies (NISSIN FOOD PRODUCTS, MYOJO FOODS, NISSIN CHILLED FOODS, NISSIN FROZEN FOODS, NISSIN CISCO, and NISSIN YORK) are collected and analyzed at the NISSIN FOODS HOLDINGS Customer Communication Center (CCC), and information is promptly shared with management and the appropriate divisions. In addition, collected customer feedback is compiled in the cloud-based customer support database, named VOICE, and shared with all divisions of any Group company for use in the improvement of products and services. We can also immediately establish emergency call centers and contact points to receive customer feedback during emergency situations such as accidents and disasters.


Enhancement of Customer Response Quality

Reports of results from investigations in response to feedback regarding products received by the CCC are sent to customers. When sending these reports, a customer questionnaire to measure satisfaction with the response of the customer support center representative is also included. Replies obtained are used as indices to enhance the quality of customer response. The questionnaire also includes questions about intention to purchase products in the future. In fiscal 2022, more than 90% of customers replied that they wish to purchase our products again in the future.

Collaboration between Group Companies for Enhancing and Improving Product Quality

At the CCC, monthly meetings for enhancing and improving product quality are conducted with the various departments of NISSIN FOOD PRODUCTS, NISSIN CHILLED FOODS, and NISSIN FROZEN FOODS. Staff members of the CCC also participate in meetings related to product quality enhancement organized by MYOJO FOODS, NISSIN CISCO, and NISSIN YORK, and strive for improvements across the NISSIN FOODS Group by sharing between Group companies the issues faced and the measures being implemented by each company.