Progress Report on
Mid- to Long-Term
Growth Strategy 2030
FY 3/2023 Results
Pursue a Perfect Balance of 33 Nutrients and Deliciousness
In May 2022, we launched our KANZEN MEAL series, which pursues a perfect balance of flavor and nutrition. In September 2022, the company also began selling frozen foods and is developing a broad product lineup.
What is KANZEN MEAL?
The KANZEN MEAL brand pursues a perfect balance of deliciousness and the 33 essential nutrients
prescribed by the dietary reference intake standards for Japanese people.
Utilizing the latest Nissin Food Products technologies, we reduced the bitter, acridity characteristic
of nutrients, pursuing an ideal balance between taste and nutrition in meals indistinguishable from
regular dining options.
The KANZEN MEAL brand has been met with a great response in its first year on the market
Since its debut in May 2022, the KANZEN MEAL brand has soared past the ten million sales mark within a year, resonating deeply with consumers. The e-commerce business is also performing well, with one in five customers in our online store becoming repeat customers. In FY2022, we also received several awards sponsored by newspapers and other organizations.
- Nikkei TRENDY 30 Best Hit Products of 2022 Food Cost Category (5th Overall)
- Shokuhin Sangyo Shimbun (Food Industry News) 52nd Annual (FY2022) Food Industry Technology Distinguished Product Awards
- Nihon Keizai Shimbun (NIKKEI) Nikkei Excellent Products and Services Awards Grand Prize
- Nihon Shokuhin Shimbun (Japan Food News) 2022 41st Annual Hit Products Outstanding Product Award
Sales of KANZEN MEAL brand*1
10million meals
Sales of the KANZEN MEAL series
3.0billion yen
Percentage of repeat sales of KANZEN MEAL (%)*2
1in5people
- Calculated based on cumulative shipments of KANZEN MEAL series products between May 30, 2022, and April 30, 2023. (NISSIN in-house research)
- Period from May 2022 to March 2023. Calculated based on the ratio of purchasers of Frozen KANZEN MEAL products from the NISSIN FOODS online store who purchased at least twice. (NISSIN in-house research)
Plans for FY 3/2024 and Beyond
KANZEN MEAL: Toward Becoming a 10 Billion Yen Brand
In FY2022, the KANZEN MEAL series achieved sales of 3 billion yen, and we are working toward our goal of 6 billion yen in FY2023 and 10 billion yen in FY2024.
Background and vision for promoting new businesses
We enjoy rich diets in these modern times. On the other hand, other issues have emerged, such as excessive calories due to an overabundance of food and malnutrition caused by an unbalanced diet. The NISSIN FOODS Group aims to address these social issues by making full use of our proprietary food technology.
